SM

Fifteenyearsshippingcomplexproducts.

I'm Sumit Manchanda, a product designer who leads 0-to-1 builds and design systems for fintech, health, and logistics teams.

0

Years in product design

Selected work

Four projects out of fifteen years of them.

Fathom Health: Rebuilding clinical intake for a patient base of 400,000
Healthcare0-to-1Systems
-41%
onboarding time

Fathom Health

2024

Replaced a nineteen-screen intake flow with a single adaptive form. Patient drop-off fell and clinical staff stopped fielding the same three calls a day.

Ledgerline: A design system for 200-plus finance teams
FintechDesign systems
38
components shipped

Ledgerline

2022

Built the component library and interaction patterns that Ledgerline's product org still ships against, two years on.

Northwind Logistics: Dispatcher console for a fleet of 3,000 vehicles
LogisticsConsole UI
-28%
routing errors

Northwind Logistics

2021

Redesigned the routing console dispatchers use during storm season, when the old one failed them most.

Arbor: Consumer investing, from napkin sketch to launch
FintechConsumer0-to-1
4.7
App Store rating

Arbor

2023

Design lead on Arbor's first release: the account model, the trade flow, and the tone of voice that shipped in the App Store.

How I work

The same four moves, on every project.

01

Frame the problem before opening Figma

Most product failures are framing failures. I spend the first week with support tickets, sales calls, and whoever is closest to the complaint, before any screen exists.

02

Design in systems, not screens

A single flow gets you a demo. A system gets your team a product they can extend without me in the room six months later.

03

Ship the smallest true version

I'd rather launch a narrow slice against real users in three weeks than a complete vision in three months. Assumptions are cheaper to fix before launch.

04

Measure, then argue with the data

Dashboards don't replace judgment, but they do end debates. I instrument what matters before launch, not after someone asks for a number.

What it's like to work with me, in their words.

Sumit turned an ambiguous mandate into a shipped product in eight weeks flat.
Priya Raghunathan
VP Product, Fathom Health
The design system he built is still our default, two years later.
Marcus Oyelaran
Engineering Lead, Ledgerline
Same credibility in a board room and a sprint review. Rare combination.
Elena Vasquez
Founder, Arbor

About

Fifteen years, four chapters, one habit: ship the smallest true version first.

2023 to present

Independent, Staff Product Design Consultant

Fathom Health, Arbor, and a short list of others

Working directly with founders and VPs of product on the parts of the roadmap that need one senior person, not a team of five.

  • Led intake redesign for Fathom Health's 400,000-patient platform
  • Design lead for Arbor from first sketch to App Store launch
  • Advisor to two seed-stage teams on early product architecture
2019 to 2023

Principal Designer

Ledgerline

First design hire into a fifteen-person engineering org. Built the design system and the practice around it from nothing.

  • Built the component library now used by 200-plus finance teams
  • Hired and led a five-person product design team
  • Introduced the org's first quarterly design review
2015 to 2019

Senior Product Designer to Design Lead

Northwind Logistics

Joined as the second designer on a routing and dispatch product, left running design for the console and mobile driver apps.

  • Redesigned the dispatcher console used during peak storm season
  • Shipped the first version of the driver-facing mobile app
  • Promoted twice in four years
2011 to 2015

Product Designer

Kestrel Design Co.

Early-career agency years across fintech, healthcare, and logistics clients. Learned to design under other people's constraints first.

  • Shipped work for six clients across three industries
  • First formal UX role after a self-taught start

Let's build something that holds up.

I take on a small number of engagements at a time. If the brief is real, say hello.

hello@sumitmanchanda.design